مخطط الموضوع
La fiche de contact de l'enseignant
Name: AYAD Wissem.
Email: w.ayad@centre-univ-mila.dz
UEF 3.1.2: Fundamental Teaching Unit 2
Subject: Agri-food Business Strategy
Coefficient: 3,
Credits : 6
Assessment method: Continuous assessment 40% and exam 60%
Course objective:
This subject is divided into two parts. The first part is devoted to defining the concept and its various theoretical instruments. It will also examine the strategies implemented by major agri-food companies worldwide. The second part presents the strategy of the agri-food industry in Algeria and its prospects for development.
Global plan
- 1.Introduction
2. The concept of strategy (two tutorials = 6 hours)
2.1. Strategy, general policy and strategic management
2.2. Long-term planning
2.3. Strategic planning
2.4. Strategic management
3. Strategic diagnosis of the company (three tutorials = 9 hours)
3.1. The objectives of strategic diagnosis
3.2. Internal strategic diagnosis
3.3. The company environment
3.4. External strategic diagnosis
4. Strategic decision-making (three tutorials = 9 hours)
4.1. Choosing and formulating strategic objectives
4.2. The strategic decision-making process
4.3. Study of several typical strategies
4.4. Global strategic decision-making models
4.5. Portfolio strategies
4.6. The concept of strategic risk
5. Strategy implementation (two tutorials = 6 hours)
5.1. The planning system
5.2. Choosing an organisational structure
5.3. Setting up a strategic information system5.4. Management and control systems